Diddlydo, you are of course entitled to your opinion and your perception of the man himself.
I speak from first hand experience of meeting and working with him and found him extraordinarily charming. He has a very playful side and that is what his food is all about, playing with your senses. It is surprisingly easy to find out what the menu consists of, if you wish.
I've had to pay up front for a Christmas meal at a Beefeater before now, at least I have confidence that I am going to get something more exciting at TFD!