ChatterBank2 mins ago
only smarties have the answer
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why do nestle put a letter on the inside of the cap of smarties? what made them start doing that?
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For more on marking an answer as the "Best Answer", please visit our FAQ.It's a simple marketing ploy - as a child, if you have one letter. you will want the other 25, and buy and buy tubes until you have the missing ones. As i recall, some letters are deliberately made is smaller quantities to encourage purchase. This has been going on as long as i can remember - certainly when I bout them as a child in the 1950's the letters were going then, so it obviously works if they still do this.
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