//The name Wowcher would put me off. It's a silly name.//
The thing is , when you are one of numerous companies out there in a competitive market; you want to have a name that stands out from the crowd and that people will remember .
Whar are people likely to recall - ' A j Jones - technology products ' or 'Wowcher' ?
I confess to not being a Wowcher expert, but as I understand it Wowcher isn't there to flog you things, it's there to show you price reductions from someone else, that Wowcher's ability to direct customers towards, has achieved. I'm sure someone will correct me if I'm wrong. The description is most likely from the seller whom, I guess, is quoting the original advertising from 2006.
Sorry pressed send too soon. You buy the voucher from Wowcher and then pass it to the deal seller or Wowcher give you a link to the deal once you have bought the voucher .
Having skimmed the Wowcher page it seems pretty much as I described. Just that they use a voucher to confirm the deal. As the statement, "worth calling ahead to see if the merchant can accommodate you at your preferred time." implies, Wowcher isn't supplying the goods/services, some other merchant is.