News3 mins ago
Cambridge Analytica And Brexit
Cambridge Analytica find themselves all over the news pages this morning for all the wrong reasons. A warrant has been issued to investigate their records
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Dodgy firm were hired by Leave.eu diring the run up to the EU referendum. The money went through a third party, a fashion student, to hide the money trail.
A donation of £625,000 from Leave.eu to a fashion student, Darren Grimes, who then funneled the money to Cambridge Analytica (which paid for their dodgy work.
// Cambridge Analytica had worked for Leave.eu, he said. It had taught them how to build profiles, how to target people and how to scoop up masses of data from people’s Facebook profiles. A video on YouTube shows one of Cambridge Analytica’s and SCL’s employees, Brittany Kaiser, sitting on the panel at Leave.EU’s launch event.
Facebook was the key to the entire campaign, Wigmore explained. A Facebook ‘like’, he said, was their most “potent weapon”. “Because using artificial intelligence, as we did, tells you all sorts of things about that individual and how to convince them with what sort of advert. And you knew there would also be other people in their network who liked what they liked, so you could spread. And then you follow them. The computer never stops learning and it never stops monitoring.” //
Pretty damning stuff?
http://
Dodgy firm were hired by Leave.eu diring the run up to the EU referendum. The money went through a third party, a fashion student, to hide the money trail.
A donation of £625,000 from Leave.eu to a fashion student, Darren Grimes, who then funneled the money to Cambridge Analytica (which paid for their dodgy work.
// Cambridge Analytica had worked for Leave.eu, he said. It had taught them how to build profiles, how to target people and how to scoop up masses of data from people’s Facebook profiles. A video on YouTube shows one of Cambridge Analytica’s and SCL’s employees, Brittany Kaiser, sitting on the panel at Leave.EU’s launch event.
Facebook was the key to the entire campaign, Wigmore explained. A Facebook ‘like’, he said, was their most “potent weapon”. “Because using artificial intelligence, as we did, tells you all sorts of things about that individual and how to convince them with what sort of advert. And you knew there would also be other people in their network who liked what they liked, so you could spread. And then you follow them. The computer never stops learning and it never stops monitoring.” //
Pretty damning stuff?
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//If you have ever noticed that adverts on AB seem unusually relevant to you, this is certainly what has happened. //
Cookies/search history as far as AB is concerned.
//So the "moral of the story" (if there is one), is "don't exist on the internet or participate in modern society." Which would be a rather silly take-home.//
No, that is an over the top reaction. True the only real secure way is to pull the plug on the internet but there is a world of difference between trackers and reading information people have willingly plonked onto the open web.
Cookies/search history as far as AB is concerned.
//So the "moral of the story" (if there is one), is "don't exist on the internet or participate in modern society." Which would be a rather silly take-home.//
No, that is an over the top reaction. True the only real secure way is to pull the plug on the internet but there is a world of difference between trackers and reading information people have willingly plonked onto the open web.
"What is this Facebook you all speak about"
I don't know either, Baz. I've heard of it and have been told a little about it, but I've no idea what it is or does.
And of course as youngmaf correctly points out, the younger voters (more likely to use Facebook, Twitter, etc.) predominantly voted to Remain (so we are told by The Good Doctor Cable) whilst the older voters (less likely to use Facebook, Twitter, etc.) predominantly voted to Leave (so we are told by The Good Doctor Cable). If these assumptions are correct it should have boosted the Remain vote but even with this campaign aimed at Facebook and Twitter users (more likely to vote Remain), Remain still lost.
Having said that, I’m more inclined to think it is a load of cobblers.
I don't know either, Baz. I've heard of it and have been told a little about it, but I've no idea what it is or does.
And of course as youngmaf correctly points out, the younger voters (more likely to use Facebook, Twitter, etc.) predominantly voted to Remain (so we are told by The Good Doctor Cable) whilst the older voters (less likely to use Facebook, Twitter, etc.) predominantly voted to Leave (so we are told by The Good Doctor Cable). If these assumptions are correct it should have boosted the Remain vote but even with this campaign aimed at Facebook and Twitter users (more likely to vote Remain), Remain still lost.
Having said that, I’m more inclined to think it is a load of cobblers.
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