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nathalie1234 | 16:28 Sun 05th Nov 2006 | Business
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why do airlines loose customers? and what are the best research methods into looking into this? also where can i find an overview or does anyone know some of the challenges facing the airline industry and different company strategies in dealing with these challenges?
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Try typing 'customer retention' and then 'customer loyalty' into Google and say what happens. Might want to try adding '+airline' to each search to try and pull out airline-specific information. Customer Loyalty Card schemes has got to be worth a mention.
Not being funny but it strikes me schools and colleges ought to be showing you how to use the web to extract information for your assignments.
As for challenges, well the glaringly obvious ones (oil running out and global warming) are in the daily news.
hello,

go to www.findarticles.com or keepmedia.com and type " Airline" ? you will be able to find many articles on this topic .... also try www.prwire.com, www.webwire.com
Having been in the airline industry as a pilot for many years, I found Air Transport Association (ATA) to be informative in these matters. Here's a link for a hearing held in Washington, D.C. on your type of question. Fortunately, there are a number of clickable footnotes that also contain a world of information. Granted, this is related to U.S. airlines, but the same types of problems plague others as well:

http://resourcescommittee.house.gov/transporta tion/aviation/06-20-01/mead.html#_ftn2

Good luck!
Airline always maintains a record of their customers. They lose customers as the customers often change their contact details. You can use customer retention programs in order to keep your customers engaged in your business. I also did the same when I realized that I am losing my customers. You can also consider the following tips:
1. By targeting customers with special offers and discounts
2. By rewarding your most profitable customers
3. By personalizing your follow-ups
For more details, you can visit http://www.datapages.com.au/.

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