Asda/ Sainburys

[nicebloke1]

So they have promised to lower prices, if they are allowed to merge, are the powers that be really going to believe this? mergers of any kind = higher prices and less choice. even more muck meat balls, burgers, more water in the bacon and more expensive bones. Happy days

[Hopkirk]

Worth just remembering this famous moment when the Sainsbury's boss didn't know the cameras were active.

[derek-33]

well i'm a prol i love supermarket shopping .so there

[Buenchico]

Firstly, there won't be any reduction in choice because the proposal is that the merged operation will still operate separate Asda and Sainsbury's stores, aimed at different clientele. Asda stores are usually full of young mums with kids seeking burgers and baked beans, whereas Sainsbury's stores tend to attract an older clientele who're buying sun-dried tomatoes and pesto.

Secondly, Asda and Sainsbury's major challengers aren't each other but Lidl and Aldi. Combining the infrastructure behind Asda and Sainsbury's (such as their distribution network) will allow them to reduce their costs, thus giving them the chance to reduce their prices and attack Aldi and Lidl.

So Sainsbury's and Asda will win, as will their customers, but Aldi and Lidl will lose out.

[douglas9401]

I question the assertion that Asda customers will win given that their very souls are sucked from them on crossing the threshold.

Hateful place.

Just an opinion mind, each to their own.