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Mushroom, hmmmm, I guess I can see how there may be some who find him creepy, I find him a slightly curious choice except that so many bus drivers do seem to be near-spherical in shape and quite a lot of them are fairly cheerful. There was one whom I travelled with a while back, his announcements were peppered with very good spontaneous humour and I suspect that while maybe there was the odd passenger who found this tedious I think for most it made the journey enjoyable. In any case, I reckon Megabus intended to project a "friendly" image and Sid is the result. No doubt there will be a "review" of things at some stage and Sid will be retired.