Interesting that Aviva are going to cut their work force with 1800 jobs to go, I have to wonder how much this is due to being rumbled on over charging regular customers for years, whilst dangling a carrot for new customers. Their looking for a saving of £300 million, is this how much they've been over charging ? but now have to put their house in order of fairness across the board.
Again, maybe you misunderstand how business works. Spendin money on ads may seem to some like frittering awa money scammed from customers by overcharging, but others see it as a necessary effective way to gain/retain customers in a very competitive business market with low profit margins