People feel varying needs to affirm themselves to others, and that affirmation takes various forms.
For some, it's tattoos or plastic surgery, for most, it's just dressing nicely and trying to look good.
For some, and I believe this is a case in point, the feeling of inadequacy and lack of impact on the world at large is so intense that it is met with seriously out-there action in terms of creating that vital attention.
This is probably just about the apex of addressing that need, but if the individual feels better for it, it's not for us to judge.