I remember when there was a bit of a hoo ha about the ethics of using the late Steve McQueen in the Ford Puma ad because the actor couldn't consent to being associated with a product. Seems to be commonplace now and the big companies don't care about ethics.
Maybe Sainsbury’s should do one based on the end of Thelma and Louise, with them overdubbed as saying “I’m damned if I ever go to Tesco again!” and “Me neither!”
@Emmie Could you explain your pointers as to why you've come to the conclusion as to why you feel the ad does nothing for their brand ?
I've done my own short review of it here: