The answer is...
I watched it too and no-one got the answer atleast by the time i fell asleep. It is an ambiguous question. There's a similar posting on the site and it couldn't shed any light on the subject. Best off not wasting your money ringing because you won't get through anyway.
I have one solution that could be correct:
19+5+4+3+2+6+5=44
then in the words 19 and 5 there are the roman numerals:
I I I M V = 1008
1008 + 44 = 1052
although you could just say there are 12,13,7,5 numbers depending on the way you count each individual number, word, numeral....
i doubt my answer is correct and i suspect the answer will have no logic behind it or explanation when it is revealed whenever that golden moment arrives.
The only people being minted is itv.
interestingly enough did some one win it or did u fall asleep and not find out if the game changed?