From the Children in Need faqs...
// We use the money raised to support disadvantaged children and young people across the UK.
BBC Children in Need is currently supporting over 3000 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.
In the last grant year alone, your support helped change the lives of over 600,000 disadvantaged children and young people, right here in the UK. //
3,000 local charities and projects...600,000 children. Obviously there is a need. It doesn't necessarily mean poverty or lack of food. There's education, after school projects, early learning, special needs...I'm sure the list is endless.