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//// I think the OP was engaging in a bit of hyperbole when he said he tries on 10 pairs of jeans. ////
Maybe I should have rephrased it. I do try at least 10 pairs on, but not all of the same brand/make. I can fit into either a 34R/L or a 36R/L depending on the brand .... and I'll try a few different brands on as well. I remember going to Boundary Mill a few years ago and I went with my missus. I tried on approx 20 - 25 different pairs of jeans ..... my missus vowed never to come with me again when I go shopping for jeans. - RESULT !!
////// well it hasnt lost them money then has it? /////
What about the potential loss of sales??
With regards to the shoplifting , I remember a store (can't remember the name) where the entrance to the changing rooms was permanently manned. As you entered the changing rooms you were given a coloured tag depending on how many items you had (you were allowed to take a maximum of 4 into the changing room). So for example, a red tag for one item; a blue tag for two items; a yellow tag for three items and a green tag for four items. When you left the changing rooms you returned your tag and showed your items. You kept what you wanted to buy and the assistant placed your unwanted items on a rack to be replaced back on the shelf later.