//i say you're being extremely judgemental based on very limited information//
Answers to a question like this will be, by their nature, judgemental. It would be equally judgemental to say “The poor things, they’ve done everything they can and prioritised their spending as well as can be expected, but they’re still skint.”
In the short term the parents need to consider their priorities. Whatever their circumstances, they receive £21.80 per week in Child Benefit to assist with their child’s upbringing.
“Each meal at her school, Dixons Marchbank Primary, costs £2.10.”
So she can have a meal every day and they would still have £11.30 left over from their CB.
In the longer term (i.e. next week) the father needs to look for some employment that will pay more money than he is earning buying and selling.
//Yes, the father could change jobs...but are there any in deprived areas?//
There seems to be plenty of unskilled jobs in the Bradford area:
https://uk.jobsora.com/jobs-warehouse-operator-bradford,west-yorkshire?utm_source=google&utm_medium=cpc&utm_campaign=17190604975-139295009471&utm_content=g-dsa&gclid=Cj0KCQiA-JacBhC0ARIsAIxybyMXMDKZ58yo1LP-QIWxTIhoGCFUrCqIQWJJAERyM5LEpV6a63CLmH0aAtTkEALw_wcB
//do we know whether or not shutting down his business would be financially better than taking a minimum wage or zero-hours job?//
Most of them pay £10-ish an hour (there’s no necessity for it to be a zero-hours contract) so £350 for a 35 hour week. Since they currently cannot afford £2.10 a day to feed their daughter I would say £350 a week must be an improvement on selling karzhi rolls for 20p profit.
If the mother doesn’t work (which seems likely due to their impecunious circumstances) she should consider getting a job which will fit in with school time or perhaps a WFH job – the first one on this list, for example:
https://www.reed.co.uk/jobs/work-from-home-jobs-in-bradford-west-yorkshire
These are just examples I found without really trying.
//have you travelled by public transport . the cost of this has risen above all sense,//
A First West Yorkshire single ticket from Bradford to Leeds costs £2. So £4 a day (less than half an hour’s pay). No doubt season tickets will be cheaper and the number and variety of jobs in Leeds will be far greater.
There are a few other aspects to this which make interesting reading:
//…while the cost of the family's weekly grocery shop has almost doubled.//
Why has it? Nobody else’s has. The items showing the biggest increases are milk, butter, margarine, flour and olive oil (all by around 30%). So even if you lived solely on those, your grocery bill would not have almost doubled.
//…although looking at it again it's tagged as "young reporter"//
It was written by Branwen Jeffreys, the BBC’s education editor.
If there is truth in this article and they really cannot afford £2.10 a day for school lunch the questions which should be raised are, what are they doing with their £21.80 a week Child benefit and why are they not seeking some proper employment which will make them a little less impoverished? It isn’t really good enough to publish articles, expecting people to swallow everything at face value without asking pertinent questions. But, of course, it would possibly not suit the BBC’s narrative to do otherwise.