The Definition Of 'Woke'

[sp1814]

Has the meaning altered?

The CEO of John Lewis is apparently woke but exactly what does this mean in this context?

https://www.dailymail.co.uk/news/article-11881531/John-Lewis-shoppers-say-lack-staff-poor-choice-declining-customer-service-turning-off.html#comments

Some of the top-rated comments:

"She's a woke"

"Went woke"

"Go Woke, go Broke and serve you right"

"Yeah but the CEO ticks all the right boxes, so results don't matter"

"It's simple, John Lewis is losing money because it went woke."

And not forgetting the classic:

Diversity hiring always fails

[Hopkirk]

John Lewis is struggling for a simple reason. They run department stores.
The department store business model doesn't work any more.