Quizzes & Puzzles11 mins ago
Brand Confusion - Mckays Ice-Cream Versus The Waitrose Euivalent
29 Answers
My local Waitrose has had its freezers knocked out for weeks, 2 months at least. Anyway, this week they were up and running and I picked up a tub of what I thought was Mackies - talk about brand confusion......
Naughty by Waitrose as the old EEC law was clear - any product that through its branding look to confuses the client in its brand representation, be it it product, packaging design, colour etc, is illegal.
What do you think of these two?
1.Mackies'.... https:/
2. Waitrose... https:/
The Mackies tastes better though the Waitrose isn't bad and better than a Carte d'Or/Walls etc.
Naughty by Waitrose as the old EEC law was clear - any product that through its branding look to confuses the client in its brand representation, be it it product, packaging design, colour etc, is illegal.
What do you think of these two?
1.Mackies'.... https:/
2. Waitrose... https:/
The Mackies tastes better though the Waitrose isn't bad and better than a Carte d'Or/Walls etc.
Answers
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I think Waitrose may have matched the design to complement the food as in Cornishware & Cornish Clotted Cream
https:/
I cannot see any reason the 2 brands should be confused.
Cheers TCL, that was helpful :)
https:/
I cannot see any reason the 2 brands should be confused.
Cheers TCL, that was helpful :)
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