It was for Barclays. Genius, although it feels a little dated now:
What is this about big?
You know; seeing the big picture, having the big idea.
Clinching the big deal, nobody wants to clinch the little deal, who wants to do that?
Be a little deal clincher.
A small shot.
When you go and get a burger, you want a Big Mac.
Go to the funfair, you ride the big dipper.
You turn on TV and you see Big Bird.
Or you�re afraid of the Big Bad Wolf.
When I was growing up, I wanted to be the Big Man, I never wanted to be the Little Man, even the Little Man wanted to be the Big Man.
You go to America, you want to go to the Big Apple, not the Little Apple.
I get up in the morning I want a big breakfast.
I want my girlfriend to say �Good morning, Big Boy.�
To which I�ll reply, �I�ve got a big day today. Big meeting with the Big Cheese from a big studio. It�s the big time for the big bucks.�
And she�ll turn to me, rolling her big, blue eyes and say, �Big head.�
I�ll retort, �What�s the big deal?� Give her a big kiss.
I�ll get into my big car, set off into the big, wide world.
She�ll give me a big wave, close the door of our big house, look in the mirror and ask herself, �Does my bum look big in this?�
And in my big meeting, I turn to one of the big-hitters and I�ll say, �I love this movie, it�s gonna be big. There�s only one small problem. My fee. I�d like it to be erm � what�s the word?�