@Matt - Yes, that is true, both console companies do it. But- its cheaper than the Xbox One, so my level of indignation is proportionately less :)
For me, its the combination of issues surrounding the xbox one - no retro-compatibility, regional restrictions, no 2nd hand games market, a "one-stop entertainment centre" approach that I do not want - I cannot ever imagine wanting to Skype whilst I am gaming, or watching a movie, for instance - and its slightly inferior technical specifications when compared to the PS4 mean that, for me at least, it is time for a change.
I still remain indignant at the extortion of UK and european customers though. regardless of which company does it :)