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The Countryfile tv programme this evening was devoted to Children In Need.
Will the BBC now allow other equally deserving charities an hour of airtime on their publicly funded nationwide broadcasting outlet?
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The BBC has been raising money for children every year since 1927.
You call it advertising, but it isn't. Advertising involves receiving money from the company/organisation to promote it. This doesn't happen.
It is no different from the Beeb trailing its upcoming programming between shows.
Don't forget they also host Red Nose Day telethon for Comic Relief .
I don't understand how anyone can complain about either when the aim is to help children's charities