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Insurance/Assurance
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What is the difference between life insurance and life assurance? Which is correct?
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For more on marking an answer as the "Best Answer", please visit our FAQ.The general rule of thumb is that assurance is against something that will happen and insurance is against something that could happen. So in the case of life, assurance its a policy that WILL payout on death, where as with the insurance you just day it in case you die, there's no definate payout. Thats way with assurance the premiums are more.
Generally, as WoWo says, an insurance policy pays out on something that may or may not happen (such as a fire or burglary), and assurance on something that will happen, which is certainly death. But these days insurance companies are not keen on reminding people that the grim reaper is coming for them, and refer to most policies as "insurance".
I'm not sure if Tenesmus is joking or not, but he is wrong. The "life assured" refers to the person upon whose death the policy will be paid out. See http://life-insurance.themovechannel.com/guide/life-assured. asp