Jade and Shilpa got into an argy bargy about Oxo cubes, as everyone does, and now there are reports of racist behaviour going on.
A couple of people complain... the next day, several thousand people complain. Channel 4 refuse to take the program off air (possibly) because the Big Brother viewing figures haven risen sharply after what has been the most unsucessful Celebrity version so far.
Carphone Warehouse withdraw their sponsorship, thinking of their Asian clientel here in the UK. They must buy a lot of handsets, otherwise I wouldn't think they would be bothered.
It's all got out of control, and it seems that the recent events will now make this the most notorious CBB so far.
Still, Oxo may come out of this rather well...