Sales

[stoofur]

I have just been watching ITV and a certain DIY Superstore was advertising its Sale and a further 15% off sale on top of the sale prices. Also certain Sofa Superstores seem to advertise half price or better sales for seemingly most of the year. How can theses companies afford this? Do they falsely inflate the prices for the couple of months that they don't have a sale? Does anybody go shopping in these stores outside of these sales? I would be pretty sick if I bought a sofa only to see it at half price a month later. Surely these "11" month sales are counter productive for these stores as they should be empty for the remaining non sale month(s). Don't know why but these "sales" are grating to me.

[philandlil]

i worked in a clothes shop and they have a permanent sale. The RRP on the products were very overpriced and the company bought them for sometimes less than a quarter of the price because they were bought in bulk. so if they then sell them for half price they are still making money and people like a bargain and by advertising there is a sale on it brings in more customers. It will be a similar way with the sofa companies.

[stoofur]

Thanks for your answer PhilandLil. I would say that a sale should be to get rid of old stock or over orders etc. I think if you are consistently selling below the RRP then this is a discount store not a sale.

I thought there a rules to say that if something is a sale then you have to have sold the sofa for example at the original price and I think the constant sales or virtual constant sales is misleading. I don't know why this gets my goat. But it does.