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decom | 18:47 Fri 10th Sep 2004 | Adverts
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What is the black and white rectangle in the corner of the tv screen before adverts for?
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originally, it was to warn the broadcaster that an ad break was coming and they would need to switch feeds from the programme to the adverts. i don't know if it still actually serves that purpose now everything is done digitally
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thanks. i just lost �10 tho. any other reasons for it would be appreciated.
It still serves its original purpose on live shows so as to allow some flexibility in the placing of ad breaks. Pre-recorded shows of course have fixed points for ads that can be set-up in advance and therefore generally do not require the cue dots, as they're called.

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