Useless info time, in case you wondered....developed by the Angus Soft Fruits consortium - costs �500 000 to make their minds up - and then named it after Eva Izzac, strawberry 'breeder' in Israel.....The variety has actually been around since 2001.
And Ava s/berries even have their own little website, bless....
http://www.avastrawberries.com
I also recommend 'Jubilee' as a late crop variety if you want a last burst of taste from the end of the summer - lovely texture, right flavours and colours, and great to drop into a glass of Strawberry champagne, from Cairn O'Morr.....mmmmmmmm