Benecol

[dot.hawkes]

why is this product (and the supermarket chain substitutes) so darned expensive in comparison to the other spreads etc. It is way dearer than Flora pro active. anyone know what is in it that makes it so? I know that it does work through the feed back from those people i know who have tried it.

[BBWCHATT]

http://en.wikipedia.org/wiki/Benecol

[dot.hawkes]

thanks for the link, i had looked at that, and the one for the description of the active ingrediant and for the company that develped it and market it in their products, but I still could not find out why it makes it so expensive.

[Figi]

Marketing con springs to mind