The Iceberg floribunda (many flowers) is one of the most dependable bloomers around. I have 3, here in the western U.S. where our winters are much more harsh than yours but it continues to do well year after year. Having said that, it is a hybrid (the results of a cross between a 'Robin Hood', a Pemberton bred hybrid musk (1927) and 'Virgo' a large flowered hybrid tea rose(1947) and as such it can 'go wild' on you. Determine if the branches you are seeing come from beneath the grafting point or above. The grafting point is easily reconizable just above the main roots of the plant. If the branches are coming from below this point, they are only the branches from one of the plants used to hybridize this plant and will not bloom with any dependability.
It needs lots of sun... six or more hours each day. it needs lots of water.. and inch a week, but the roots should be well drained and never stand in water. Use fertilizer sparingly, especially nitrogen rich mixes.
Prune only if you want to control the climbing habit. It was originally designed as a bush rose, but the canes will grow to 6 to 8 feet and are easily trained for climbing (mine are in decorative pillars). If you do prune, do it after the rose goes dormant or before it begins growing in the spring. Remove only enough branches to promote adequate air circulation to aid in black spot control...
Best of luck!