Innocent Drinks - How they could Expand and Develop their Business?

[Suppressed]

How could Innocent Drinks expand and further develop their business? How could this be successfully done? Thanks for your help.

[DONNA1458]

I think these drinks are for the younger market i.e school children, i think parents are aware these are the most expensive on the supermarket shelf even though they are very good i.e not made from concentrate but they go for the cheaper option, i would suggest innocent to pilot these drinks into the school dinners as part of there healthy eating drive they are doing obviously at a discounted deal, this giving the children the choice to chose to tell there parents they want them outside of school, if the parent know that its something there child likes and will drink with the bonus of the healty option i think they would be more likely to buy them.