Internationally syndicated sex columnist, Dan Savage has launched a sweeping campaign to introduce a new word, "santorum," into the English language. Mr. Savage defines "santorum," which is named for U.S. Senator, Rick Santorum as "The frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex."
Mr. Savage's column, "Savage Love" appears in over seventy newspapers in the United States, Canada, Europe and Asia. His effort to introduce "santorum" into popular parlance comes in response to a series of bigoted remarks made by Senator Santorum in reference to homosexuals.
The word is a (kind of) fake neologism (it doesn�t seem to have evolved in general natural speech, just one person espousing a new word). Newly created words entering a language tend to pass through stages that can be described as:
Unstable - Extremely new, being proposed, or being used only by a small subculture (also known as protologisms).
Diffused - Having reached a significant audience, but not yet having gained widespread acceptance.
Stable - Having gained recognizable and probably lasting acceptance.
Dated - The point where the word has ceased holding novelty and has passed into clich�, formal linguistic acceptance, or become culturally dated in its use.
For neologisms to be accepted as a �real� word they have to become generally accepted by the public and then by language prescriptivists to determine their suitability to the language. Many are accepted very quickly (eg. Email); others attract opposition (McJob, McFries). The main opposition of such words is that it is abuse and ignorance of the language. So whilst such words might appear in the media, press or online, they are unlikely to be accepted into the OED. Examples of 'accepted' neologisms are jabberwocky, Orwellian and cyberspace.