It has been rubbish for some considerable time. Especially since they changed the channel line, effectively making it look like they were doing you a favour but in reality have a weekly repeated channel.
The really bad thing is Film4 has gone the same way, that used to be really good and inovative but now it shows the same standard dross that Sky so.
I don't think I have watched a movie on Sky for over a year, however as it effectively comes 'free' which the sports package I might as well keep it.