Editor's Blog8 mins ago
Challenging BOGOF (Buy One, Get One Free) offers
6 Answers
What arethe big supermarkets' policies on BOGOF if challenged to sell one item half price, rather than forcing a customer to take two items, when the second one is too much for requirements (bags of satsumas, tomatoes, etc?)
I'm rather fed up with being inflicted with double portions of fresh produce which are too much for our immediate needs and deteriorate in quality by the time one gets round to eating them. I would like to present one BOGOF item to a supermarket cashier and just say "Charge me half price" but I don't know whether their till accounting procedures are geared up to cope with this.
Does anybody else have this problem or are you happy with BOGOF deals?
I'm rather fed up with being inflicted with double portions of fresh produce which are too much for our immediate needs and deteriorate in quality by the time one gets round to eating them. I would like to present one BOGOF item to a supermarket cashier and just say "Charge me half price" but I don't know whether their till accounting procedures are geared up to cope with this.
Does anybody else have this problem or are you happy with BOGOF deals?
Answers
Best Answer
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For more on marking an answer as the "Best Answer", please visit our FAQ.The reason (so I'm told) that they do BOGOF instead of half-price is all to do with unit sales.
If the item is half-price, customers will not generally buy two. However, if it is BOGOF, they will generally take the free one. It then appears that the supermarket is 'selling' twice the number than they actually are and thus have better bargaining power with suppliers.
BOGOF is also used on attractice items to pull customers into the shop.
If the item is half-price, customers will not generally buy two. However, if it is BOGOF, they will generally take the free one. It then appears that the supermarket is 'selling' twice the number than they actually are and thus have better bargaining power with suppliers.
BOGOF is also used on attractice items to pull customers into the shop.
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