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Marks and Spencer

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helen_sew | 11:06 Fri 29th Feb 2008 | Business & Finance
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Can anyone define what is marketing strategy and what M&S's marketing strategy was and is now. Also what other strategies could be used by them.
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http://www.guardian.co.uk/media/2006/nov/06/re tail.mondaymediasection

BIG question - small answer to get you started !
21:34 Fri 29th Feb 2008
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