3 phone ad's

[mattyoung]

OK, I'm just not geting this.  What is the meaning behind the 3 mobile advert with the two chinese cowboys and the big jellyfish and now the new advert where the chinese girl eats the singing cherry. Ahhh

[gerrard8]

yeah i don't understand that jellyfish thing either, it has no relevance to 3 at all...!!

[ameera26]

i dont get that advert either, but wat song is that cherry singin i had it in my head and i wanna download it. Ahh

[singincherry]

oh yeah! i just saw that cherry advert today, i love it!!!!!! i have the song in my head, what about the other 3 adverts with the cartoon characters, i really do love all the adverts i'm getting a 3 phone as well!

[cassbass]

Ok here goes...

The song the cherry is singing is If You Leave Me Now (I think that's what its called) and is by Chicago.  A cheese classic.

And as for the jelly fish thing... in the Guardian Guide page 3 every week is a column called Hard Sell about adverts.  Last week the subject was this ad, and thankfully they gave a pretty decent explanation:
"Firstly, cowboys worshipping and dancing before a sea creature is surreal in British eyes, but not, it seems, to the Japanese. In Hakodate, Japan, each August, there's a festival honouring the squid. This vast tentacle-based knees-up culminates in 20,000 Japanese, dressed in straw hats (looking like cowboys) dancing the wobbly-limbed squid dance, aka the "Ika-odori". Hence, the interplay of weird hats, squid adoration and body-popping might seem fresh, enchanting and even unnerving to us, but to the Japanese it's as radical as morris dancing. "We love sharing," shouts Three's tagline, and if the entire world signed up for its space-age network and began communicating, we'd learn fabulous new facts like this every day. Got that? Good.

Secondly, the ugly, wobbly sea creature symbolises the 3G network itself. Our two cowboy heroes take a risk and drag something scary and unknown into their home. This could be a disaster, but with patience and understanding the entity lights up their lives. In a funny way, the ad says, this is exactly like signing up for Three! Sure, it's frightening. Of course you don't understand it. But just get your bloody wallet out and sign the contract. Soon you'll be beaming out video and audio clips, helping unite the planet and eventually, apparently, break-dancing with glee at your ingenuity. "

Brilliant!

Read it for yourself:

http://www.guardian.co.uk/theguide/columnists/story/0,,1332351,00.html

[rhysm]

My take on the cherry advert (which, by the way, you can watch at http://www.visit4info.com/details.cfm?adid=17894): The mean girl, who keeps trying to scare off the other girl represents the other 4 major phone retailers, the girl with the cake and cherry represents the 3 mobile network. One of the fruits of the network is music, which scares off the mean girl when she tries to eat it, but the second girl enjoys the music and then eats the cherry, showing that she can use and likes the service offered. The tagline "We like music" then becomes appropriate"

[hay&tone]

we love the new cherry ad! thanks for the link but do you know where we can see the ad without having to pay?

Hay&tone

[cassbass]

you can see it through the 3 mobile site -

http://www.welcometoplanet3.com/home.html

 

[starlalala]

i love that cherry advert 2!but does anyone know which advertising agency came up with it??it would really help me.thanks!

[sir.richards]

well personally i think any1 who doesnt like the cherry addvert or the cherry is a bit stupid. they're the best adverts in thw whole wide world and ladys and gental men, its a big world. by the way........  how u all doin?