It was at the Variety Club of Great Britain 12th annual showbusiness awards at the Dorchester Hotel on 19 March. It was the Show Business Personalities of 1963. The award was in the shape of a heart. Lennon thanked Wilson for the Purple Heart (a well known illegal drug - amphetamine? possibly also hinted at in the title of Hendrix's Purple Haze). Harold ensured he was photographed with them and consequently won the October general election.