I've only heard a snatch of the tune to the advert for Extreme Fishing which sounds similar to pieces from Ads currently being shown by MFI. The tune is called 'Music For A Found Harmonium' by the Penquin Cafe Orchestra. The Penquin Cafe Orchestra have other pieces which have been used in various other Ads (amongst other things!). Their website: "http://www.penguincafe.com/home.htm" gives more info. Hope this helps. KenAtSpen