Prudential Poem

[paulobrad]

In the current Prudential advert there is a poem about photographs, where can I get the word to this? Is it an actual poem or just one written for the advert? Thanks in advance.

[Kit]

Found on the Classic FM website: Photographs are smiles that last forever / Snowmen that can never melt away / Birthday celebrations caught in amber / Rescued from the vaults of yesterday / Faces that were once more dear than diamonds / Boys who kept you up until dawn / Houses filled with bicycles and babies / Ghosts who left their shadows on the lawn / Photographs are holes in time's grey curtain / Through them we can peek into the past / Call upon our parents and our children / Pop a cork the members of the cast / There they are, the days of jazz and joyrides / Snaps of magic moments lit by laughs / If you ever find my house on fire / Leave the silver, save the photographs. No idea if it was written especially. No author is given, but the voice sounds a little like Roger McGough so it's POSSIBLY his?? Might be worth contacting the Pru for further details - I'm sure you won't be the first!

[Kit]

Not Roger McGough - on a lost quotations poetry site I visit the same question has come up - on the TV ad there's apparently a brief attribution to Fran Landesman, American poet and lyricist.

[Kit]

Oh yes, forgot to add - found reference to a song by Alec Wilder called Photographs, lyrics by Fran Landesman - haven't seen/heard it to corroborate but could be the source and therefore not written for the ad.

[Kit]

And further: it may be on the Pru's website http://www.pru.co.uk - hit the big red Poems button. Can't check because the page is down at the moment.

[ipek]

Yes Kit/paulobrad, it is...and it is by Fran Landesman. You can add some lines to their on-line poem too, while you're there.