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why are bags of crisps always half empty

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dot.hawkes | 20:55 Sat 10th Jan 2009 | ChatterBank
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especially in the multi-packs, 25g of walkers crisps would fit in a bag half the size!!!!!!!!!!!!!!!!!!
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I've noticed that, such a waste of packaging.
its to protect the integrity of the crisps by filling them with air
thats a pessimists view on it, an optimist say they were half full.
It's just an excuse to eat two bags!

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