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Visually undercut your rivals

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v3rob11 | 23:00 Tue 27th Jan 2009 | Business
4 Answers
hi there, i have a shop and i wondered if i can put stickers on some of my products which states i'm cheaper than my main rivals. I see this regularly in ASDA and Tesco etc and wondered if i could do it on a smaller business scale.
I am cheaper than my rivals so im not kidding!!
Is this legal??
Appreciate your thoughts.....
Thanks
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Avatar Image trt
My local store does it and as you say, the big boys do, so why not you?
00:13 Wed 28th Jan 2009
Avatar Image sandmaster
If you are accurate I can see no problem with this. Stating facts has never been illegal. But I would be inclined to state the date you compared prices. Your competitors may reduce prices within hours of you putting the notices up - and then that would be misleading.
09:16 Wed 28th Jan 2009
Avatar Image CovKid
Take 'photos with date stamps.
13:25 Thu 26th Feb 2009
Avatar Image CovKid
Take 'photos with date stamps.

And beware. If they are financially stronger than you, they may retaliate with lower prices until you bleed to death.
13:27 Thu 26th Feb 2009

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