Chris, stream broadcasts work differently from navigating to a website and sending a request to the server for "index.html". In that example, if 5 people visit then the server sends that same file 5 times.
Streams are generally broadcast to a specific range of IP addresses which are set aside for that type of thing and having just had a quick glance via google, streams involve sending ONE stream of data to a group of routers which then forward copies of it to lots of end users.
Search google for "multicast" if you're really that interested.