Less chance of the long URL not working or getting chopped in to sections.
http://tinyurl.com/
Personally, I hate these short URLs as I don't know where they are linking to so I will often not click on them. Carry on using long URLs.
Regarding this story, I will also not use this pill but I am currently dieting / changing my life style (lost 3 1/2 stone so far). I go to the gym at least 3 times a week and eat far less than I used to.
However, I do think that these are a good pill for people to have as it concentrates their minds on what food contains fat. Although it may be obvious to some people, it is not obvious to everyone.
Also, it means that people are less likely to binge eat - as there will be serious repercussions.
It seems to be a bit like Antabuse which can be prescribed to alcoholics.