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Mummy & Daddy insurance

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BilluSugger | 19:00 Wed 22nd Apr 2009 | Adverts
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I saw an advert in The Independant today for directline.com
headlined (if that's the word?) "Mummy & Daddy insurance".
If you Google it, directline is the top hit.
I'm not a parent. but surely playing on guilt like that is a bit off over the top ?
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what is that insuring against?
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Life Insurance , sorry

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