Instead of dreading Big Brother, I've decided to make a game of it, seeing if I can avoid every single second of the damn thing. Every time I see so much as a second, I have to go and do an unpleasant chore for penance (seeing trailers is allowed as they simply can't be avoided if you watch Channel 4 at all, but watching stories about it on TV news is forbidden). I pretty much managed to avoid 21 years of Brookside this way, so I should be OK with a few weeks of BB, although channel hopping (something I do a lot) will become like Russian Roulette, especially if I don't check the TV schedules first.
For the duration, E4 will be a total no-go zone and Channel 4, normally a station I like will see drastically reduced viewing from me until it's over. I'll still watch King of Queens and Will & Grace in the mornings, but will be exercising extreme caution after that.