Never lose sight of the fact that this is a programme for entertainment.
If they wanted to make a programme about business strategy, they could show it for the Open University - the brief here has to be about entertaining a mainstream sudience for whom Alan Sugar is known only as a curmudgeonly self-made millionaire.
It is edited very carefully to provide the best entertainment value for the viewers, and if you watch and listen, you will see that the thrust of the show is to provide a task and analyse the responses of each team, and each individual, which is what the show sets out to do.
It is designed to entertain people who know nothing and care less about business - but like seeing up-themselves wannabes get cut down to size on a weekly basis.
That's entertainment - or not, but you have to see the series for what it is.