News0 min ago
Ban airbrushed ads, say Lib Dems
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http://news.bbc.co.uk/1/hi/uk_politics/8181499 .stm
Airbrushing should be banned in advertisements aimed at children to tackle "body image pressure", say the Liberal Democrats.
Altering photos to make them look better means children are subjected to "completely unattainable images", said front-bencher Jo Swinson.
The party also wants cosmetic surgery adverts to give their success rates.
The Advertising Standards Authority said they received only a "small handful" of complaints on the issue.
The Liberal Democrats, Britain's third largest political party, have put forward measures aimed at protecting women and girls from pressure about their weight, and to promote healthy living.
A good idea or the nanny state getting over excited?
Airbrushing should be banned in advertisements aimed at children to tackle "body image pressure", say the Liberal Democrats.
Altering photos to make them look better means children are subjected to "completely unattainable images", said front-bencher Jo Swinson.
The party also wants cosmetic surgery adverts to give their success rates.
The Advertising Standards Authority said they received only a "small handful" of complaints on the issue.
The Liberal Democrats, Britain's third largest political party, have put forward measures aimed at protecting women and girls from pressure about their weight, and to promote healthy living.
A good idea or the nanny state getting over excited?
Answers
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Sorry I have to disagree, this is not a nanny state reaction at all.
There is an immense pressure on young girls (and boys) to be physically perfect more so than ever before. I believe this is a direct result of altered images within advertising and the media.
As an adult I can rationalise these images, a child (especially an adolescent one) can not and starts to measure themselves against these picture perfect ideals, creating a completely unrealistic perception of how they �should� be.
I can not believe you think it is not a problem to alter and by that we all know they mean slim-down (already very slim) models used in advertising for the under sixteen�s?
It is just irresponsible advertising.
There is an immense pressure on young girls (and boys) to be physically perfect more so than ever before. I believe this is a direct result of altered images within advertising and the media.
As an adult I can rationalise these images, a child (especially an adolescent one) can not and starts to measure themselves against these picture perfect ideals, creating a completely unrealistic perception of how they �should� be.
I can not believe you think it is not a problem to alter and by that we all know they mean slim-down (already very slim) models used in advertising for the under sixteen�s?
It is just irresponsible advertising.
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