babes on the box

[chirpychirpy]

The X Factor has Cheryl Cole, Strictly has Alesha, Dancing On Ice will have Emma Bunton, So You Think You Can Dance will have Louise Redknapp. All these reality shows hire at least one 'hot babe' to ensure they get media (particularly press) coverage and presumably please the male viewers. Why is this considering most people I know who watch these programmes are female, and they aren't catered for by hunky males on these judging panels?