Specsavers

[lankeela]

Am I missing something in the new specsavers ad with the aliens and the crop circles - all their other ads are based on the fact that they can't see properly so make a mistake like postman pat picking up the wrong sack, but I can't fathom out what the significance is of the crop circles. Anyone help?

[ABerrant]

This new ad marks a shift away from 2009’s value message, which used scripts focusing on poorly sighted people in need of sight tests, by returning to the retailer’s original strategy of using ‘Should’ve gone to Specsavers’ to promote its product range.

The farmer wearing 'questionable' frames feels victimised by aliens that regularly mess-up his crops. The ad ends with him saying “Why here? Why me?” just before the camera pulls out to reveal that the crop damage is, in fact, crop circles that spell out: “Should’ve gone to Specsavers”.

[dibble1]

I love these ads. They're all funny. Especially the old couple.

[lankeela]

Sorry, totally lost on me. Still it must work as I remember it.