the new adidas advert

Paris_Hilton | 19:49 Mon 07th Mar 2005 | Adverts

8 Answers

whats the name of the song they play in the new adidas advert, i tink its for the new intelligent shoe? something along those lines. where the man wakes up and wherever he goes, he creates a path as he goes. does anyone know the song? thanks xx

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handsomehead

I found this on a website called http://www.adcritic.com/email/

dunno if the song is available yet!

"For the agency's latest effort for Adidas, TBWA/Chiat/Day/San Francisco enlisted director Spike Jonze to create a sublime dream world in a spot that is sure to be a fixture at this season's awards shows. "Hello Tomorrow" -- Jonze's first commercial since directing Ikea's Grand Prix-winning "Lamp" spot -- promotes "the world's first smart shoe," a sneaker with an embedded microchip that adjusts to its owner. In turn, the spot shows a dream-like world that's entirely customizable. "No product has existed like this before. It's sort of like you're creating a whole new world with every step," Chiat/Day ECD Chuck McBride says of the idea behind "Hello Tomorrow," which was influenced by his teenage memories of navigating boats at night. "From there, I had the idea of someone waking up in pitch black, in a floating bed, and having them take their first steps again."

When the spot's protagonist opens his eyes, the shoes tumble magically to his feet (one of Jonze's many touches, according to McBride), and the surfaces they touch become illuminated. After discovering that he can create doors and control the environment, the everyman star goes for a jog through city and forest, escaping a bear by hurdling sideways in a gravity-defying move. At one point -- in a very Being John Malkovich moment -- he uses the shoes to create an inverted sidewalk/escape route just a few feet off the ground. The haunting soundtrack that accompanies the surreal midnight run was created by Jonze's brother Sam Spiegel with vocals by Yeah Yeah Yeahs frontwoman -- and Jonze's reputed gal pal -- Karen O. Melanie Shortman"

Pete_Bryant

Hi Paris

I asked thesame question last night .. it is a brilliant track I'll find out and let you know

Pete x

Nia17

Who sings the song in the new adidas advert? Where the man wakes up and walk through a street and see's a bear e.c.t. Please can you e-mail me!! Thanxxxxx

lukelfc

http://www.geocities.com/yeahyeahyeahs_bang/front_page.html

read the first bit n it says u probly heard karen on the new adidas ad, hant rad it all so not sure if a name is there more hel-ful than n e 1 else tho

gradiate

http://dl1.rapidshare.de/files/807908/161/Adidas-1-adver t-Karen-O.mp3

goldfish123

i dnt no the answer 2 ure qu but dont buy adidas products coz they torture animals (kangaroos) look at www.viva!.co.uk for more info

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