I have always loved Chris Morris and his approach to media and its impact on society.
He will make his point perfectly with this film, and outrage thousands of people who can't / won't see the point behind it.
I have always thought that the difference between comedy and satire is that comedy makes you laugh, and satire makes you think, and if you can combine the two - as Morris can so skillfully, then you have something very special.
I look forward to seeing the film, although our Council is so PC it hurts, so it may not make it to my local cinema.