I didn't know they had stopped internet shopping. Is it everywhere do you know? I'm sure my local store still has ads about home shopping. I must have a look when I go into town on Tuesday. Hope someone else comes up with an answer - maybe an Iceland employee!
The reason in my area (where the Iceland shop is small) was that the nearest store doesn't stock everything that was on the internet & it was also too time consuming for staff to do the orders.