I rarely swear, never in front of my children, and see no need for it in general conversation: sadly that genre of reality type show reflects our societys acceptance of swearing. There is a popular female poster here who swears quite regularly going by her recent contributions, even overcoming the site's software to filter out swear words, and it's really not an admirable trait. My opinion and I observed another 'side' to her when reading recent threads which may or may not have been down to the demon drink. Nevertheless, it reveals quite a lot about her.