I've wondered this for years but.....

[janzman]

...why does emulsion paint with a bit of colour cost so much.In the latest Focus DIY leaflet 10 litres of 'Crown Pure Brilliant White Emulsion' is on sale at £14.99. Thats just fine but also advertised is 2.5 litres of 'Crown Standard Coloured Emulsion' for £11.99.It doesn't matter whether the colour is the meerest hint, or a deep scarlet or whatever colour.10 ltr of coloured emulsion costs £47.96,compared to 10 ltr of white at £14.99.Surely the paint is the same,its just the addition of concentrated water soluble colour dyes,isn't it?

[Captin Kirk]

Mass production and purchasing by consumers of white emulsion keeps the costs down.

[stokemaveric]

try screwfix.com good prices there....

[TTG]

Wilkinsons is always a few pounds cheaper than the big diy stores. Even the top brand names not just stores own brand.